Why “Reselling Is Dead” Is a Lie 🧠

🥨 Crisp Intel

Bite-sized insights to help you sell smarter.

📆 What’s Happening: Holiday Ecommerce = Record Surge

Adobe projects online holiday sales to hit $253.4B (+5.3% YoY), with Cyber Week alone driving $43.7B. Over half of all orders will come from mobile shoppers, powered by deeper discounts, AI-driven deal alerts, and a $20B surge in Buy Now, Pay Later spending.

📈 Why It Matters

Consumers are spending, but chasing value. They’re buying early, comparing across multiple retailers, and leaning on flexible payment options.

For OA sellers, this means:

• Early markdowns = early flips. Retailers will discount deeper and sooner this year. Monitor category-level promotions (toys, electronics, apparel, home goods, cosmetics, and grocery items) to catch demand waves before they peak.

• BNPL = bigger carts. When shoppers finance more, they buy multiples, meaning faster rank drops and stronger resale velocity.

• Cross-channel gaps = profit gaps. As major sites sell out, regional or niche retailers (Kohl’s, Meijer, specialty toy sites) often lag behind – perfect OA sourcing zones.

📋 What to Do

✅ Track discount calendars – Cyber Week is just the start.
✅ Watch for fast-moving restocks on smaller retailers and hidden SKUs.
✅ Use Keepa to validate velocity before scaling buys.
✅ Double down when you see price floors hold after deep discounts – momentum often carries into January.

💡 Tired of missing the Q4 wave? Retailers are cutting prices earlier and deeper this year. and the best flips go fast. Our Q4 lead lists surface those early movers before they hit every seller’s radar.

🍪 OA Munch

Bite-sized tips to boost your flips.

⚡ Partial Refunds = Hidden Q4 Profit Lever
You can now refund buyers without returns. Smart sellers are using it to cut costs on low-value SKUs and protect premium listings. In this thread, we break down the strategy and the traps to avoid.

🚀 Q4 Success = Stay Steady, Ship Smart
In this blog post, highly-respected Amazon coaches Brian and Robin Joy Olson break down how to win Q4 without losing your cool. Their three-part playbook? Stay steady, stock smart, and ride the post-holiday wave. No panic pivots – just proven habits to keep your FBA engine running strong through the year’s biggest sprint.

📦 FBA Management = The Overlooked Q4 Edge
While everyone’s focusing on FBM speed, it’s easy to neglect the systems that keep FBA running smoothly. In this thread, we cover how to keep your inbound timing, inventory health, and carrier coordination sharp so your listings stay live while others stall. Peak season isn’t luck, it’s logistics.

🍄Mental Snacks

Quick Bites. Better Mindset.

Every few months, someone confidently announces that Amazon reselling is dead. Usually, it’s a private label “evangelist” or a frustrated seller burned by Amazon’s tightening policies.

The truth, however, is far more nuanced: reselling isn’t dying – it’s evolving into a more mature, data-driven business model.

In his recent interview with Yoda Yee, CEO of Threecolts, Jim Cockrum helped surface a perspective we rarely hear. Yee, who has been in direct dialogue with Amazon leadership, shared that Amazon is listening and acting: improving how gating decisions are made, addressing maximum-price alerts, creating clearer counterfeit procedures, and opening structured feedback channels for legitimate sellers.

That matters because it signals something bigger: Amazon understands that resellers aren’t a problem to be tolerated – they’re an essential engine of the marketplace. Forty percent of Amazon’s vast catalog is stocked by independent resellers. When Amazon’s warehouses stay full and customers get what they want, it’s because of sellers who find, prep, and ship the right inventory at scale.

So yes, the rules are tighter. Yes, the margin for error is smaller. But that’s what happens when a side hustle grows into a serious industry. The message from Yoda’s side of the table is clear: Amazon wants professional, compliant resellers to win.

The opportunity hasn’t vanished; it’s simply grown up. Those who adapt to new systems, diversify inventory, and play the long game will find that the blue ocean isn’t shrinking, it’s deepening.

Listen to the full interview here.

🍿 Snacktacular Spotlight

Each week, we shine a light on something (or someone) that’s helping Amazon sellers snack smarter.

This week’s spotlight is on….

🏦 Build Business Credit: Your smarter, seller-first path to funding freedom this Q4 and beyond.

Q4 is go-time for Amazon OA sellers, but it’s also when cash flow pressure peaks. Between scaling inventory, managing business expenses, and Amazon disbursement cycles, access to reliable funding becomes critical. And with the upcoming DD+7 policy extending payout delays even further starting in March 2026, sellers will need smarter options than traditional Amazon Lending.

That’s where Build Business Credit comes in. Rather than locking you into fixed monthly payments or restricting your funds to inventory purchases, Build Business Credit helps sellers create true financial flexibility through business credit lines tied to their EIN, not their personal SSN. The result? Funding that grows with your store, adapts to your sales cycles, and protects your personal credit.

Here’s what sets them apart:

🚀 Improve Your Fundability: Identify and fix gaps in your business profile to qualify for better credit terms and higher limits.
💳 Unlock High-Limit Credit Lines: Build credit in your business’s name to access meaningful, scalable capital.
🏦 Access Every Credible Lender: Tap into a full network of alternative and traditional lenders to find the best fit for your needs.
🤝 Concierge Support: Get one-on-one help from expert Business Credit Advisors who guide you through every step of the process.

If you’ve been relying solely on Amazon Lending, it’s time to diversify. Building your business credit gives you control over your financing, not just for Q4, but for the long game ahead.

Start with their FREE guide, “Get Business Credit Without a Personal Guarantee,” and learn the secrets banks don’t want you to know about unlocking high-limit credit lines using only your business.

🥣The Dip Bowl

Click-Worthy Finds Served Fresh

• Amazon Introduces Seller Challenge Feature: sellers enrolled in the Account Health Assurance Program gain access to an enhanced appeal process for contesting policy decisions.

• Key Amazon Fulfillment Changes in Q4: check out Amazon’s new fulfillment tools to avoid stockouts, manage returns efficiently, and sell across multiple channels.

• US-China Trade Tensions Reignite: US and China start charging new port fees on each other’s ships.

🎭 Meme of the Week

Because Amazon selling is serious business… but not too serious.

Want more sourcing memes, weekly drops, and a few laughs between IP claims?

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🤝 Let's Partner Up

Are you an influencer, content creator, or Amazon expert with value to share? We’re always looking for new ways to grow together.

Here’s what we’re excited to explore:

• Sharing your content in our newsletter or socials

• Offering exclusive deals to our subscribers

• Co-creating content that helps sellers scale smarter

To profitable sourcing,
Caitlin and Brian

📩 Email us at [email protected] — let’s build something great together.

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