Ungated Faster? Inventory Lab Users Know Something You Don't

A potential shortcut for gated ASINs. Brand Registry is changing. And yes, Amazon’s search experience is about to look very different.

August 01, 2025

Welcome back to Seller Snacks — your weekly buffet of ecommerce goodness.

This week, we’ve got a eulogy for the Amazon Search bar, a potential solution for gated ASINs, a close-up on Amazon’s growing million-dollar club, and intel on how Amazon’s latest Brand Registry update can affect resellers.

Whether you’re flipping, sourcing, or binge-scrolling Keepa — grab a plate, we don’t judge.

On Today's Menu

Let’s eat!

🗝️ Better Shot at Getting Ungated? Inventory Lab Might Help

If you've been blocked from selling certain brands, there’s a quiet change happening behind the scenes - and Inventory Lab users may have the edge.

Yoda Yee, founder of ThreeColts (Inventory Lab’s parent company), recently posted on X that auto-ungatings are about to become easier in the near future:

But how does being an Inventory Lab user increase your chances of getting ungated?
According to Yee, it has something to do with Inventory Lab’s API.

“Apparently, they’re using data from IL’s API calls to determine what to prioritize so that’s why triggering IL’s restriction checker should improve your chances”, he explains.

Some Inventory Lab users are already seeing results:

Yee also recently provided an update on how Inventory Lab users can trigger a better chance at ungating using Inventory Lab:

✅ Inventory Lab List: Search for an item in the list batch.

✅ Scout

  • Search for an item

  • Click on a product

  • Click to view Scout history

  • In Scout history, click to view a product

✅ Scoutify

  • Search for an item

  • Click on a product

  • Click to view Scoutify history

  • In Scoutify history, click to view a product

✅ ScoutX - click to land on Amazon detail page

🔍 What’s Inventory Lab?

Inventory Lab is a tool suite that helps sellers source, list, ship, track profits, and manage bookkeeping in a single platform. It is Amazon-recommended and over 12,000 sellers trust it.

If brand restrictions are slowing you down, this might be the tool to move you forward.

👉 Try Inventory Lab free for 14 days and let us know how it helps.

🪦 RIP Amazon Search Bar (2010–2025)

Prime Day used to be simple:
Run some PPC, tweak your price, ride the traffic.

But this year?
The game changed. Gen AI flipped the board.

According to Adobe, traffic from AI shopping tools jumped 3,300%. Shoppers didn’t head to Amazon to search. They used AI tools like ChatGPT, Rufus, and Perplexity to ask for recommendations, and bought what showed up.

Amazon’s search bar didn’t break.
It just got replaced.

What That Means for Sellers

🧠 The funnel starts before Amazon
AI tools are answering “best gift for Dad” before shoppers ever open the app. If you're not part of that answer, you’re not even in the running.

📉 PPC isn’t enough anymore
Bidding big doesn’t help if AI skips your listing. Discovery now depends on structure, trust signals, and outside content AI can crawl.

📱 Mobile shopping = faster bounce
52% of Prime Day orders came from phones. AI pulls quick summaries. Shoppers scroll fast. Weak copy = no click.

What Smart Sellers Are Doing

✅ Write for AI
Your PDP needs clean bullets, question-based copy, and review-rich content. If AI can’t skim it, it skips it.

✅ Get talked about in public
AI scrapes Reddit, Quora, blogs, and even TikTok captions. Plant your product in the places robots read.

✅ Influencers = AI whisperers
Work with creators who know how to feed GenAI. Their content might end up training the next wave of buyer prompts.

The Amazon game is evolving.
And if you’re still playing by old rules, Q4 won’t be kind.

💰 The Million-Dollar Club Is Growing — Here’s How to Join

Big news: The number of Amazon sellers making over $1 million a year has nearly doubled since 2021. Today, more than 100,000 sellers worldwide are hitting that milestone.

Here’s what’s driving it:

Even though the total number of active sellers dropped by 10%, the sellers who keep pushing and adapting are grabbing bigger slices of the Amazon pie. The marketplace is rewarding those who know how to handle rising fees, tariffs, and tougher competition.

Some key facts:

  • The top 2% of sellers now generate over half of Amazon’s total revenue.

  • Traffic per seller is up 31%, meaning less noise and more buyer eyes on your listings.

  • The US marketplace leads, but Chinese sellers are rapidly growing their share.

  • Whether you’re OA, RA, Wholesale, or Private Label, the road to scaling is clear: adapt and optimize.

What To Do Now

  • Double down on winners: Focus on your best products and scale up. Quality beats quantity.

  • Watch your margins: Fees keep rising. Use smart sourcing and tools to keep profits healthy.

  • Optimize for more traffic: Improve your listings and marketing to grab the extra attention active sellers are getting.

  • Stay flexible: Amazon’s game keeps changing (but we already know that). Be ready to pivot and test new strategies.

  • Learn from the top: Follow what the big players do and apply their winning moves to your business.

Success on Amazon is more possible than ever, but only if you keep evolving with the marketplace.

📢 Brand Registry Isn’t Just for Private Label Anymore

Amazon’s updated Brand Registry guide isn’t just for sellers building their own brands. It has major implications for arbitrage and wholesale sellers too, especially as we barrel toward Q4.

Even if you’ve never enrolled in Brand Registry, you’re playing on its turf. And the rules just got a bit stricter.

🚧 What’s Changing?

Amazon’s 2025 update to the Brand Registry guide includes:

  • A simplified overview of how to enroll

  • Updated trademark requirements

  • Clearer steps for verification

  • A breakdown of post-registration perks (like A+ Content and Brand Analytics)

Great news for brand builders. But also a warning shot to resellers: Amazon is tightening the bolts around brand protection.

⚠️ Why It Matters for OA, RA, and Wholesale Sellers

Whether you’re scanning shelves, hunting for deals online, or sourcing by the pallet, you’ve likely already felt it:

  • More listings are gated—especially for common retail brands

  • IP complaints are easier to file—even against legit sellers

  • Listings are getting locked by brand owners, limiting your control

  • Suppressed listings often pop up during Q4—sometimes without warning

Brand Registry gives brands more tools, more control, and more ways to ruin your day.

🛡️ Stay Ahead of the Wrecking Ball

Use tools like IP Alert to flag problematic brands before you source. It gives resellers real-time insight into brand restrictions, gating, and known IP complaint history so you don’t get caught off guard when the Q4 pressure hits.

It’s not just about making better buys- it’s also about protecting your account.

🗞️ Essential Amazon Seller Updates

🔍 New Amazon Fee Explainer Tool Makes Understanding Your Charges a Breeze
Amazon just rolled out a handy Fee Explainer tool that breaks down every charge on your selling account - from referral fees to removal costs. Now you can see exactly why you were billed, helping you avoid surprises and better manage your profits.

✨ Amazon’s AI Brand Name Generator Just Got a Personality Boost
Now you can add personality vibes like casual, elegant, or playful when brainstorming brand names with Amazon’s AI tool. It’s a fresh way to find a name that truly fits your style before you jump into Brand Registry.

📈 See Your Sales Soar with Amazon’s New Shoppable Videos Sales Lift Insights
Amazon now shows how much your sales could jump by using shoppable videos by category. Check out your potential boost and learn how to create videos that help shoppers buy smarter and faster.

🌍 Unlock Global Growth with Amazon’s Marketplace Product Guidance Updates
Discover where your products are in demand worldwide and get smart recommendations to expand your reach across top global marketplaces. Track top sellers and hot new launches in your categories to stay ahead of the curve.

🚀 Two Months to Amazon Accelerate: Secure Your Spot for Expert Seller Café Guidance
Amazon Accelerate 2025 is coming to Seattle! Don’t miss your chance for personalized, one-on-one sessions with Amazon experts at Seller Café. Spots are limited — register now to get priority access and level up your business with tailored advice and solutions.

🧰 Arbitrage Corner — OA Tips, Threads & Tools

🔍 VA Not Finding Leads? Fix It with These 12 Proven Tactics
Struggling to get results from your sourcing VA? This thread breaks down 12 field-tested strategies we use with our own team to drive performance, accountability, and real profits. Whether you're managing one VA or a full team, these insights can save your Q4.

🛠️ What To Do When a Buy Goes Bad
Even the best sellers make bad buys - what matters is how you handle them. In this thread, Warner Fields (@FieldsofProfit) shares smart, scrappy ways to recover value from your worst Amazon buys, from cross-listing to setting markdown checkpoints. Worth a bookmark if you've ever stared at a death pile wondering what now.

📣 Why Selling Solo Is Slowing You Down
In this Clear the Shelf episode, Chris Grant sits down with Miles Longstreth (@Flips4Miles) to break down how social media actually fuels an Amazon business—no influencer status required. They talk content, mindset shifts, and the underrated growth levers most sellers ignore. Solid gold if you're building alone and wondering what’s next.

💳 Turn Inventory Spend Into Profit: Top Credit Cards for Amazon Sellers in 2025
Spending $5K+ a month on inventory? You might be leaving thousands on the table. In this guide, Chris Grant breaks down the best credit cards for Amazon FBA sellers - from 2-5% cashback opportunities to 0% APR financing and travel perks. Whether you're just getting started or scaling past $50K/month, this post helps you build a credit card strategy that boosts cash flow and rewards your spend.

🔓 Break the $10K Barrier on Amazon
Feeling stuck just below $10K/month in sales? You're not alone, and you're not doing it wrong. In this episode, Stephen Smotherman breaks down the most common (and fixable) roadblocks that hold sellers back. From sourcing to cash flow, get the clarity and strategy you need to level up.

🎓 This Week in Seller School

📚 Blog Posts

  • Amazon Q4 2025 Prep Timeline: Monthly Checklist for Black Friday and Holiday Sales by Seller Labs

  • Smarter Ways to Clear Inventory without Killing Margins by Feedvisor

  • Selling Toys on Amazon This Q4 2025: What You Should Know as Early as Now by FBA Lead List

  • How Much Should You Really Spend on Amazon Ads? by Seller Metrics

  • What Makes A 5-Star Seller? Feedback patterns that win by eComEngine

⚡ Quick Clicks — Headlines Worth a Glance

🎭 Meme of the Week

Because Amazon selling is serious business… but not too serious.
Want more sourcing memes, weekly drops, and a few laughs between IP claims?

🚀 Tired of Dead Leads? Get Data-Backed Winners Daily.

If you’re ready to source smarter — with IP-safe, ROI-verified leads — we’ve got you covered.

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🧠 Manually sourced (no scraping, ever)
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🤝 Let's Partner Up

Are you an influencer, content creator, or Amazon expert with value to share? We’re always looking for new ways to grow together.

Here’s what we’re excited to explore:

  • Sharing your content in our newsletter or socials

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Got an idea for a win-win partnership?

 📩 Email us at [email protected] — let’s build something great together.

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