The Modern Arbitrage Stack

How Successful Amazon Resellers Build Sustainable Inventory Systems

Brian and Robin Joy Olson run the Builder’s Circle – a members-only community built to give online arbitrage sellers what they actually need: clear next steps, better buys, and the confidence to navigate the Amazon system. 

Inside, you get full access to their paid training archive plus ongoing series like Keepa Corner and Mastermind Minute that walk you through real Keepa charts, sourcing decisions, and current opportunities so you’ll always know what to look for and what to avoid. You’ll also plug into a focused group of OA sellers who are actively working the same business model so you’re never guessing or grinding alone. 

For a limited time only, membership is 50% off, so if you want Brian and Robin Joy’s systems and community in your corner, now is the time to join Builder’s Circle.

The arbitrage business fundamentally shifted, but most training still teaches 2019 tactics. Regional buy boxes changed the game. In Stock Head Start altered timing. Compliance tightened. Regating became standard. The platform evolved underneath sellers while the hunt-and-chase sourcing model stayed the same.

That's the problem. And it's why month two breaks most sellers.

After coaching hundreds of third-party arbitrage sellers through the sourcing grind, we've identified the system that separates builders from hunters. It's called the Modern Arbitrage Stack, and it's built on an evolved PATH framework that matches how the modern marketplace actually operates.

The Old Model: Why It's Exhausting Everyone

Old-school sourcing treated prospecting as the entire operation. Find one ASIN. Run it through complete analysis. Check the numbers. Verify the listing. Confirm source authorization. Calculate margins. Add to your shopping list. Two to fifteen minutes per product. Even veteran sellers spent two to five minutes minimum on this full cycle.

That made sense when you were chasing proof, not building predictability. It doesn't make sense when the goal is building a predictable, sustainable and scalable business.

Here's the brutal math: spend four hours daily sourcing with a 3% success rate, and you're finding maybe one or two viable products per session. Tomorrow you start over. Your entire operation depends on today's hunt being successful. There's no leverage. No compounding. No infrastructure.

Ask me how I know. Once I found success in that manual process, I clung to it like a dad who refuses to throw out the remote wrapped in duct tape because "it still works... sort of."

The sellers who quit and the sellers who scale start in exactly the same place. Same challenges. Same learning curve. Same moment of doubt when the numbers stop adding up. The difference isn't talent or work ethic. It's the system running underneath the work.

The Natural Evolution: From Hunting to Building

Human civilization figured this out thousands of years ago. Nomadic peoples followed animal migrations. When the herds moved, the tribe moved. Survival depended on tracking, chasing, hoping the animals showed up where expected. It was exhausting. Unpredictable. Generations lived in survival mode.

Then something shifted. Agrarian societies stopped following the animals. They built systems to capture resources systematically. Fences. Fields. Irrigation. Structures that worked while they slept. The work changed from reactive to strategic. From hoping to planning. From surviving to thriving.

Third-party arbitrage is experiencing the same evolution right now.

Old-school sourcing is nomadic. You follow deals wherever they appear. You chase. You hope. You spend hours scanning because you never know when opportunity will show up or disappear. Success with modern arbitrage requires a different approach. Not because hunting is morally wrong or because you're doing it incorrectly (it still works if you believe suffering makes the win taste sweeter). Because the foundation changed. The old system was built for a marketplace that no longer exists.

The Modern Arbitrage Stack is the agrarian shift for resellers. You stop chasing migrations. You build infrastructure that captures opportunity systematically.

The PATH Framework Is Built for Modern Arbitrage

The breakthrough came when we separated the work into distinct phases. Not because phases sound more professional or systematic. Because each phase has a different job, requires different tools, and produces different outcomes.

PATH - Prospect, Assess, Test, Harvest - is designed specifically for how the marketplace operates today. While old-school sourcing treated prospecting and assessment as one chaotic hunt, PATH separates the work into distinct phases.

Prospect

Prospect is where modern arbitrage starts. This isn't the old sourcing model where you hunt for individual ASINs and try to complete the full analysis in one sitting. This is bulk matching at scale. You're using automated tools to map ASINs to sources and sources to ASINs. The job isn't to find products you'll buy today. The job is to build a database of matched connections.

Ten thousand matched ASINs is a great starting point to work this system effectively and can easily be done in less than two weeks. From there, you're adding a thousand or more new matched ASINs to your database every week. This becomes your long-term intellectual property. Your supply map. The infrastructure that creates leverage.

You're not hunting anymore. You're building a repository of opportunity that grows continuously whether you're actively testing or not.

Assess

Assess is where you start applying logic to that database and assessing two critical components to help ensure long-term account health. This happens in two parts.

First, the three-step check. You're looking for adequate sales velocity, with monthly sold at 50 or more units. You're confirming capital protection, meaning the sell price has stayed above your break-even for as much as possible over the last 90 days, with no stretches below break-even lasting longer than 10 days. You're evaluating potential profit, asking whether the spread between sell price and break-even is wide enough to justify your time and investment. Twenty percent minimum, higher is better.

That's the first filter. It surfaces the matched ASINs that deserve more attention.

The second part of Assess is where account protection becomes explicit. Pre-Flight is your compliance check. You're confirming the listing is accurate. Brand name matches the product. Title aligns with images. Bullets and description tell the same story. Nothing looks sloppy or confusing. This is critical because the number one reason sellers get suspended, according to the lawyers we work with, is selling on misbranded listings. If you're misrepresenting someone else's brand, Amazon can suspend your account and you may never get it back.

Bridge the Gap is the authorization checkpoint. You're confirming the supplier is authorized by the brand to resell the product. You should proceed to verify that the product matches exactly in quantity, size, version, flavor. The number two reason for suspensions is providing invoices or receipts from unauthorized sources. This step is a hard stop. If the source isn't authorized or the match isn't exact, you walk away. No exceptions.

These aren't suggestions. They're the checkpoints that protect your account while you build.

Test

Test is where you get objective truth. You send in a small batch of units. Not a full investment. A test. Then you wait. Six to eight weeks for real results. Up to four weeks of structured price testing after the item becomes available in the Amazon ecosystem. You start at the highest price you have evidence for from your assessment phase. Week one, you test that price. If nothing sells, week two drops to the next level. Week three, another step down. Week four is your minimum acceptable profit. Week five is liquidation if needed.

Hope is not a plan. Testing removes the emotion and gives you data. Either the ASIN performs at or above your target profit during those four weeks, or it doesn't. The data tells you what happens next.

Harvest

Harvest only happens when the test proves profitability. If one or more units sold at or above your target profit during the testing window, that ASIN earns a spot in your book of business. Now you replenish. Week to week, you're evaluating what sold and buying that same amount for your next order. If velocity surprises you, if you sent in six units and sold all six in week one, you scale up. We're going to need a bigger boat, as the saying goes. But you're not going hog wild. As our friend Jim likes to say, you're building an operation that's an inch deep and a mile wide across ASINs, not a mile deep and an inch wide on a handful of products.

Where the Leverage Lives

The Modern Arbitrage Stack removes the dependency on luck. You're not hoping today's hunt produces results. You built a database over weeks and months. When you sit down to work, you're assessing matches that already exist. You're testing products that passed your filters. You're harvesting ASINs that already proved themselves.

Each phase has one job. Prospect builds the database. Assess filters for quality and safety. Test provides objective truth. Harvest replenishes winners. Nothing overlaps. Nothing depends on hope.

The compliance checkpoints, Pre-Flight and Bridge the Gap, aren't buried in a rush to place orders. They're explicit. They happen before testing, not after. Account protection becomes systematic, not accidental.

The four-week testing window teaches patience. Sellers learn to stay calm while data accumulates. Fear is the disease. Action is the cure. You take action by testing. Then you wait for truth.

The Weekly Rhythm

Modern arbitrage operates on a weekly rhythm. Three simple numbers tell you if your selling engine is healthy.

The total count of matches added to your database this week. The number of tests currently in motion, which don't need to increase week over week but need to stay consistent. The number of ASINs you are replenishing.

When your database grows consistently and your compliance checks stay active, your sourcing operation compounds. You're not starting from zero every Monday morning. You're building on infrastructure that already exists.

This is the shift from hunting to building. From reactive to systematic. From hoping the animals show up to creating conditions where opportunity flows to you.

What This Requires

The Modern Arbitrage Stack requires a different mindset. You have to be willing to build the database before you see immediate results from it. You have to trust that the Prospect phase creates leverage even when you're not buying products yet. You have to let testing run its course without panicking in week two when nothing has sold.

You're thinking like a builder now, not a hunter. Builders invest in infrastructure that pays off over time. Hunters need results today or tomorrow they're making desperate decisions.

Both approaches take work. One creates a business. The other creates exhaustion.

The Bottom Line

You're not hunting. You're building infrastructure that captures opportunity while you sleep.

This is the Modern Arbitrage Stack, the framework built specifically for how modern third-party arbitrage operates. Prospect captures opportunity at scale through database building. Assess filters for quality while making compliance explicit. Test removes emotion and provides objective truth. Harvest turns proven winners into predictable replenishment rhythm.

This is how modern third-party arbitrage sellers build businesses that last beyond month six. It's the natural evolution from nomadic to agrarian. From reactive to systematic. From hoping to building.

Success is built, not found. The sellers who understand that? They're the ones still here a year later.

Ready to implement the Modern Arbitrage Stack in your business?

Our book PATH walks you through the complete framework step by step, with the detailed implementation guidance and compliance protocols you need to build your sourcing infrastructure the right way. Get your copy here.

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