⚡ The Black Friday Pricing Move Few Sellers Know

Use this Yo-Yo repricing strategy to win the Buy Box and protect your margins during BFCM

November 17, 2025

Most OA sellers lose more margin in Q4 from undercutting themselves than from competition.

When traffic explodes on Black Friday, Cyber Monday, and the final shipping week before Christmas, your repricer becomes the most powerful (and dangerous) tool in your business.

So do we.

💸 Why Repricing Matters More Than Ever

Repricing is the difference between earning 20% and 60% margins on the exact same SKU.

During high-velocity shopping days, you’ll sell out fast if you’re priced too low, leaving profit on the table.

⚙️ How the Yo-Yo Strategy Works

Yo-Yo repricing alternates between fighting for the Buy Box and raising to your max price at short intervals.

Here’s what that does for you:

  • Encourages competitors to follow your higher prices.

  • Catches carted customers who come back later to purchase.

  • Builds higher ASPs (average selling prices) without killing sales velocity.

Example setups:

  • Compete for BB: 10 mins → Max price: 50 mins = higher ASP, slower sales.

  • Compete for BB: 60 mins → Max price: 10 mins = faster sales, less ASP gain.

Choose your ratio based on stock depth and sell-through goals.

🛠️ Tool Spotlight: Aura Repricer

If you’re ready to test the Yo-Yo method, Aura is hands-down one of the best repricers for it.

It uses adaptive AI to automatically adjust between your min and max prices — perfect for that “fight for Buy Box → bounce to max” rhythm you need during Black Friday and Cyber Monday.

Plus, Aura lets you:

  • Create custom pricing cycles.

  • Track Buy Box win rates in real time.

  • Get alerts when competitors undercut or follow your price raises.

👉 Try Aura FREE for 14 days – it’s fast to set up, runs 24/7, and can literally add extra margin to your top 10 SKUs this season.

🧠 Pro Tip: Even a small tweak to your pricing intervals can swing your daily profit by hundreds when sales volume spikes. Don’t let “set-and-forget” repricing eat your Q4 margins.

👉 And if you’re spending more time tweaking settings than sourcing… that’s where our lead lists helps.

You’ll get 10+ fresh OA leads — so while your repricer runs, you’re adding new profit streams instead of micromanaging prices.

Start stacking wins like Ken, one of our long-time subscribers:

⭐⭐⭐⭐⭐
“My experience with lead lists always turned into a dumpster fire until I subscribed to FBA Lead Lists. I have more than tripled my revenue and profits!” - Ken

  • Instant access. 10+ fast-moving, high-profit OA leads every morning

  • 85% avg ROI, $14+ avg profit/unit. Lists capped to prevent saturation

  • One flip can cover your month’s subscription. No lock-in periods.

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