Prime Day Countdown: 3-Week Plan, AI Barcode Crackdown & Seller Wallet Perk

Prime Day expands to 4 days, barcode issues spike, and tomorrow’s lead list promo is worth watching.

Author

Jan Ong
July 10, 2025

Welcome back to Seller Snacks — your weekly buffet of ecommerce goodness.

This week, we’ve got a Prime Day plot twist (the good kind), a barcode blunder causing 400K takedowns a day, and signs that crypto might be creeping into your payout dashboard. Oh — and we’ve got a subscriber-only perk dropping soon 👀 (hint: it unlocks early access to one-time lead lists before anyone else).

Whether you’re flipping, sourcing, or binge-scrolling Keepa — grab a plate, we don’t judge. Let’s dig in.

On Today’s Menu:

Let’s eat!

📣 Big News, Snackers!

🧨 Freedom, Fireworks, and First Dibs on What’s Coming

We’re not saying you should cancel your weekend plans, but… your sourcing game might be about to level up. We’ve got a special promo dropping soon — and lead list subscribers will get early access before it goes public.

The full details will land in your inbox tomorrow. If you’ve been thinking about joining a list, this might be the moment.

PS: We’ll also post updates on X (@FBALeadList), but trust us — your inbox is where the real fireworks are happening. 👀🇺🇸

🛍️ Prime Day Is Getting a Glow-Up — Are You Ready?

Amazon just confirmed it: Prime Day 2025 will now be a four-day event (July 15–18). That’s two extra days to move inventory, grab eyeballs, and ride the algorithmic wave — if you’re prepared.

According to retail analysts, this expansion is Amazon’s answer to rising pressure from Walmart and other retail giants staking their claim in mid-July. And with shoppers still clicking like it’s 2020 stimulus season, this is your shot to shine.

🗓️ Want to be ready? This 3-week prep plan lays it out beautifully, but the TL;DR:

  • Optimize listings

  • Restock bestsellers

  • Tighten ad spend and campaign targeting

Treat it like Q4’s dress rehearsal — and don’t wait. Prime Day waits for no one (except maybe Bezos’ rocket).

🧾 If Your Barcodes Are Busted, So Is Your Listing

Amazon’s AI watchdog (nicknamed Bulldog) — yes, really — is now flagging over 400,000 listings per day for one sneaky issue: UPC or EAN codes that don’t match the brand name registered in GS1.

Even if your barcodes are technically valid, if they don’t scream “I belong to this brand,” Bulldog may treat your listings like knockoffs at a luxury flea market.

Amazon Bulldog, in action…

One seller lost 236 ASINs overnight — no warning, no email, just a quiet purge buried deep in Seller Central.

Here’s who needs to take action (like, yesterday):

🛡️ Brand Owners:

Audit your UPCs immediately. If your GS1 record doesn’t match the brand name in Seller Central, you’re flying blind.

🔄 Resellers:

Stick to GS1-compliant brands. Otherwise, your listing rights could disappear faster than a Lightning Deal during Q4.

🗂️ Catalog Builders:

Sort your listings by UPC source. If you're using third-party barcodes, it’s time to build a migration plan — especially for your high-traffic or A+ listings.

Amazon’s bots aren’t messing around. It’s not a question of if they’ll find mismatches — just when.

🚀 Need Leads That Actually Work?

If you’re ready to source smarter — with IP-safe, ROI-verified leads — we’ve got you covered.

👉 Join a Lead List Today – Only a few spots available.

Each of our lead lists are:

🧠 Manually sourced (no scraping, ever)

💰 Built for profit

🛍️ Delivered daily — no guesswork, no fluff

📊 Weekly Recap (6/9–6/13)

🔍 Unique Top Leads: 261

💰 Avg. Net Profit: $13.59

📈 Avg. ROI: 85.08%

🏷️ Avg. 90 Day Rank: 135,035

💸 Total Profit (all lists, buying 1 unit per lead): $3,658.51

💵 Average Profit (all lead lists): $731.70

👉 Grab Your Lead List Now — First come, first serve.

🗞️ Essential Amazon Seller Updates Fo’ Yo’ Bad Self

🚀 Amazon Seller Events Now Open for Registration:

Boost your new listings with early reviews — resellers can now access Vine.

Starting June 30, Amazon will enforce a dedicated policy to crack down on stolen inventory listings.

Amazon is waiving the 5% fee for using alternative carriers to fulfill Walmart orders (via Multi-Channel Fulfillment) — valid through January 14, 2026.

Enroll by June 27, 2025 to lock in 0.5% cross-currency transfer fees for 6 months. On $100K in volume, that’s up to $1,000 in savings. Sellers earning over $100K may qualify for even lower rates.

🪙 Amazon and Walmart Might Be Dropping... Crypto?

Here’s a plot twist straight out of a sci-fi side quest: Amazon and Walmart are exploring their own cryptocurrencies — digital tokens used inside their ecosystems to bypass banks and credit card fees. Think store credit on steroids… but on the blockchain.

Will we be doing the “pump it” soon for Prime Tokens and WallyCoins?

According to a new U.S. patent filing, both retail giants are eyeing a model where users earn and spend tokens, possibly even across platforms or international borders.

🏪 Walmart might allow customers to send tokens to family members abroad

📦 Amazon could reward users with tokens for fast shipping, reviews, or engagement

If this actually launches, sellers could:

  • Earn crypto in place of traditional payouts

  • See loyalty programs shift to token-based rewards

  • Face new challenges like volatility, tax implications, or new buyer incentives

Bottom line? Keep an eye on the blockchain horizon. If buyers start stacking PrimeTokens, you’ll want to be ahead of the curve, not cashing out in confusion.

🛒 Walmart Marketplace Is Booming... But So Are the Copy-Paste Warnings

According to Marketplace Pulse, Walmart Marketplace has nearly doubled its number of sellers year-over-year, finally earning its spot as Amazon’s scrappier, younger sibling. That means opportunity is real — but so is the flood.

Much like Amazon’s early days, Chinese sellers now make up over 40% of new additions. Expect the return of ultra-low pricing, listing churn, and brand drama in Bentonville’s backyard.

For seasoned sellers, this might feel like deja vu: high-volume, low-margin chaos — unless you carve out an edge.

✅ Now’s the time to differentiate:

  • Lock in Brand Registry

  • Build superior listings (images, bullets, keywords)

  • Ensure fulfillment is fast, reliable, and clean

The gold rush is real, but so is the race to the bottom. Don’t just list — stand out.

🧠 Arbitrage Corner — OA Tips, Threads & Tools

📉 Price Drops Aren’t Always Red Flags

In this breakdown on Keepa interpretation, we unpack a common mistake sellers make: assuming price drops always mean lost profitability. In reality, dips can signal low competition and higher-margin flips.

📊 Keepa’s Newest Feature Is a Goldmine

Keepa’s latest update now shows the top 10 overlapping competitors on any storefront. Chris Grant (@cleartheshelf) walks through how to use this for storefront mining and lead discovery.

🔍 A Filter That Uncovered 19,024 ASINs

In this Keepa Product Finder walkthrough, Chris shares a custom filter setup that surfaced over 19,000 leads worth reviewing. Use it to shortcut your product research.

🤖 How Sellers Are Using ChatGPT to Save Time & Win Appeals

In this real-world ChatGPT strategy thread, sellers show how they’re using AI to:

  • Write appeal letters that actually work

  • Get reimbursements flagged and approved

  • Automate customer support messaging

  • Build sourcing prompts and profit alerts

✅ Auto-Ungate Approvals May Be Back

According to seller reports on ungating, auto-approvals are popping up again. If you've been stuck, now’s the time to test gated brands while the window's open.

🎓 This Week in Seller School

Whether you're brushing up on SEO or trying to tame your ACOS, here are this week’s hand-picked resources for smarter selling:

📚 Blog Posts

  • The 4 Phases of SEO Every Amazon Listing Optimization Needs by eComEngine

  • How to Compete against Counterfeits and Cheap Imitations on Amazon by m19

  • 2025 US Shopper Survey: What’s Killing Conversions? (and How You Can Cure It) by SCAYLE

🎧 Podcasts

  • The One Activity That Will Fix Your ACOS in 2025 by PPC Den

  • How to Use Market Intelligence Data to Sell More on Amazon and Double Profits by Viral Launch

⚡ Quick Clicks — Headlines Worth a Glance

🎭 Meme of the Week

Because Amazon selling is serious business… but not too serious. Want more sourcing memes, weekly drops, and a few laughs between IP claims?

👉 Follow us on X (@FBALeadList)

🤝 Let's Partner Up

Are you an influencer, content creator, or Amazon expert with value to share? We’re always looking for new ways to grow together.

Here’s what we’re excited to explore:

  • Sharing your content in our newsletter or socials

  • Offering exclusive deals to our subscribers

  • Co-creating content that helps sellers scale smarter

Got an idea for a win-win partnership?

📩 Email us at [email protected] — let’s build something great together.

To profitable sourcing,

The FBA Lead List Team

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The post Prime Day Countdown: 3-Week Plan, AI Barcode Crackdown & Seller Wallet Perk appeared first on Seller Spaceship.