🎄 Is Your Repricer Set for Peak Week?

Dec 10–20 is the best profit window of Q4—here’s how to price for it without panic-dropping.

December 08, 2025

Quick Q4 repricing note for you today.

We’re sitting right at the edge of the best selling window of the season.

Historically, Dec 10–20 is where a huge chunk of Q4 volume happens, which means your repricing this week matters a lot more than normal.

Here’s the simple Q4 repricing playbook starting today:

1) Today/tomorrow: switch into “peak harvest” mode

If your repricer is still running on your normal year-round floors, you’re about to donate margin.

What to do right now:

  • Raise/confirm your Q4 floor above your normal floor

  • If you’re already in the Buy Box rotation, don’t chase every undercutter

  • Some sellers go irrational in December — let them

Early peak week is not the time to race to the bottom.

2) Dec 10–20: hold price and harvest margin

This is when buyers show up ready to pay.

Rules for peak week:

  • Live in the upper half of the Buy Box rotation range

  • Only reprice down if:

    a.) you lose Buy Box for a sustained stretch

    b.) the market genuinely moved (not one seller dumping)

If you panic-drop during this window, you usually regret it.

3) After Dec 20: two different strategies

Everything splits into seasonal flips vs evergreen replenishables.

  • Seasonal/gift items: start ratcheting floors down after Dec 20 to exit before January

  • Evergreen items: return to your normal floors — no need to dump

A quick example:

If your buy cost is $18 and your normal floor is $32…
In early December you might raise the floor to $35–36, hold through peak week, then drop back toward $32 only after Dec 20 if units aren’t moving. Same item, three different goals across three weeks.

💡 This is where a repricer like Aura shines. Their Buy Box Targeting + AI (Maven) repricing keeps you in the buy box rotation without chasing every lowball seller, and you can lock in higher Q4 floors with min/max guardrails so your repricer can’t panic-dump during peak week. After Dec 20, just switch seasonal SKUs to a sell-through strategy. If you want to test it, get your free trial here.

If you want to finish Q4 strong and roll into Q1 with a consistent stream of evergreen replenishables, our lead lists can provide you with a steady pipeline of profitable flip opportunities.

Our lead lists are built for steady, year-round sellers — the kind of inventory that doesn’t fall off a cliff after Christmas — so you can keep buying winners even when the seasonal rush fades. Use the peak-week repricing framework above on the leads you grab now, and you’ll set yourself up for a smooth January instead of a slow reset.

Start stacking wins like Ken, one of our long-time subscribers:

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“My experience with lead lists always turned into a dumpster fire until I subscribed to FBA Lead Lists. I have more than tripled my revenue and profits!” - Ken

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