⚠️ Amazon FBA Fees Increase Today — Here's What Breaks First

This won’t kill ASINs overnight — it kills them quietly.

January 13, 2026

Amazon’s U.S. FBA fee increases go into effect today.

Most sellers won’t feel it immediately.

That’s the problem.

These changes rarely blow up listings overnight.

They quietly squeeze margins until “fine” buys stop working.

And by the time it’s obvious, the inventory is already in.

What gets exposed first

Fee increases don’t usually kill bad ASINs.

They expose borderline ones.

The products that:

  • barely clear your ROI threshold

  • rely on perfect pricing

  • move slower than you think

  • only work when nothing goes wrong

Add a few cents per unit – plus returns, storage, or competition – and those buys drift toward break-even without warning.

This is how sellers wake up holding inventory that used to work.

What to do today

You don’t need to overhaul everything.

But today is the right moment to tighten standards:

  • Re-run numbers on current ASINs using post-Jan 15 fees

  • Raise your internal buy bar slightly (ROI, net profit, or both)

  • Flag slow movers: higher fees + time compound fast

  •  Be extra cautious with high-volume, low-margin tests

This isn’t about fear.

It’s about protecting future margin.

How FBA Lead List can help you

Our lead lists prioritizes clean, fee-resilient opportunities – ASINs with enough velocity and margin to absorb friction.

Instead of reacting after fees hit, you’re starting with products built to handle them.

Subscribe to our lists and start stacking wins like Ken, one of our long-time subscribers:

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“My experience with lead lists always turned into a dumpster fire until I subscribed to FBA Lead Lists. I have more than tripled my revenue and profits!” - Ken

  • Instant access. 10+ fast-moving, high-profit OA leads every morning

  • 85% avg ROI, $14+ avg profit/unit. Lists capped to prevent saturation

  • One flip can cover your month’s subscription. No lock-in periods.

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